Show notes:
The Facebook ad campaign targeting tip in this episode, can be used to get the lowest possible cost when advertising to smaller audiences.
- For smaller audiences choose impressions as your campaign type in the Facebook Ad Manager.
- Then run impression ads instead of conversion ads to these audiences.
- By doing so your daily impressions and reach would benefit enormously.
- Thus giving you the lowest possible cost to reach your smaller target audiences.
- Beware that this approach works only for smaller audiences and not larger ones.
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